Jolene returns and exchange process

Why 7-Day Returns Is Enough (and What We Learned Building It)

Some online stores advertise 30, 45, even 60-day return windows as a selling point. We offer 7. That's a deliberate choice, not a corner we've cut — here's the reasoning behind it.


What a Long Return Window Actually Signals

A very long return window is often less about customer generosity and more about a brand hedging against uncertainty — uncertainty about sizing, about fabric quality, about whether the product photos match reality. The longer the window, the more a brand is implicitly acknowledging you might need time to decide if what arrived is what you expected.


Why 7 Days Works for Us

You know within a week — whether a fit works, whether a fabric feels the way you expected, and whether a colour matches what you saw online is almost always clear within the first few wears, not after a month of consideration.

It keeps the exchange process fast on both sides — a shorter window means we can process exchanges and restock returned sizes quickly, which matters when a popular size is genuinely limited stock rather than infinite.

It reflects confidence in the product, not just the policy — the sizing guides, fabric details, and honest photography we put into every product page are meant to reduce the guesswork before you order, not after.


What This Actually Looks Like

If something doesn't work — wrong size, fabric feels different than expected, doesn't suit you the way you hoped — you have 7 days from delivery to start an exchange or return. That's enough time to try the piece on properly, style it once or twice, and make a genuine decision, without the process dragging on for weeks.


How to Make the Most of the Window

Try the piece on as soon as it arrives, ideally with the shoes and layers you'd actually wear it with. If sizing feels off, check our sizing guide against your own measurements before deciding whether it's an exchange-worthy issue or something a different styling choice would solve.


Start a Return or Exchange

View our Return & Exchange Policy →

You might also enjoy: How to Find Your Perfect Shirt Size: A Sizing Guide for Indian Women

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